Programming, Marketing & Promotions (PMP)
Take this class in May at the North American Rink Conference and Expo!
This class will be offered May 21-24, 2012 at the North American Rink Conference and Expo.
Click here to see additional details and to register online.
Programming, Marketing and Promotions (PMP)
This Management Course focuses on topics related to operating a profitable ice arena. Participants will learn how to develop & deliver programs, create marketing plans & materials, and promote all aspects of their ice arena.Participants will complete a written exam on the final day of class.
Topics Include:
- State of the Industry
- Programs – Rink Run or Contracted
- Marketing 101 – Internal, External, Grassroots
- Public Skating
- Birthday Parties
- USA Hockey – Grow the Game Program
- USA Hockey Adult Hockey Program
- U.S. Figure Skating Basic Skills Program
- Advertising Revenues
- Social Networks
- Sponsorship Revenues
- Event Planning
- Operational Cost Control
- Pro Shop
- Concessions
Click logo for more information
